5 Benefits not to miss from Responsive website
The
world is going gadget freak. Companies like Apple and Google
launching world class technologies every day. We traveled the long
innovation path from PC to Google glasses, more yet to come. So, with
fast changing techno medium how far is it recommendable to stick with
desktop website version. Now its high time to come out of single
resolution site and adapt responsive website.
What
is responsive website?
Responsive
website optimize
the
screen according to the user device whether they
use PC,
laptop, smart
phone, tablet and
smart
watch.
It
use
single
URL to perfect
fit
in all screen resolution.
Relative
unit like percentage is used rather than pixels, which make easy
transition according to screen resolution. If
simply put responsive websites ensure that any website work flawless
and
look great on any medium used by the user to open the website.
Reduce
the bounce rate.
Ever
experience that a site taking more time to open on your smart phone
and you cancel the operation in middle. This is when you bounce from
the site in less than 1.30 minutes. On this situation you cant not
stop the increasing bounce rate. Whereas responsive development given
a streamline experience, it give a same look a like content, fonts,
graphic and photos as we see on PC. RWD ensure to keep the audience
on page by engaging them through same as desktop website outlook and
operation.
Rank
on Google.
Nothing
is as good as coming in Google
ranking for any website. Development is done by keep a thought that
some day it will in top ten search result. Now even Google
make it viral that it
give
preference to responsive
website. The chance of coming in Google
rank automatically increase when user able to open the website page
on laptop, smart phone and smart watch, as now 50
% of
the search is done through therm.
Make
URL SEO friendly.
Its
easy strike for single URL than working on several URL for SEO
ranking. Unique single URL make easy for search engine's bot to
crawl. The two separate website design concept for mobile and desktop
version is troublesome to manage for Google ranking and more prone to
SEO error.
Strive
for futuristic technology.
Innovation
is never ending, then why one should stick to one media. When even
space is not a limit for technologies innovation. The WD should be
according to future need like virtual screen, large resolution TV
screen, micro locket size screen and most talked Google glasses. Flow
like water, know where you have to reach and design according.
Maximize
the return.
ROI
is the answer of everything. Excellent RWD give higher conversion
rate when maximum return is through online dealing. And when smart
phone users are increasing at rocket speed than neglecting
responsiveness is like neglecting ROI. Its a known fact that users
are more comfortable to do operation through device in hand than on
going for PC, than why not offer them same PC experience on laptop
and smart gadgets.
Not
to forget it also reduce the development and maintenance cost and
time to a great deal. Having responsive development cut short the
cost paying for different mobile website development. And it don't
end there only, maintenance and interval update cost also reduced. At
the same time convenient to make changes in limited time on
responsive website.